Video Gallery

2019 Abu Dhabi Grand Prix Strategy Analysis

04.12.2019

Dive into the 2019 Abu Dhabi Grand Prix with Team Principal, Toto Wolff. Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 Brazilian Grand Prix Strategy Analysis

20.11.2019

Dive into the 2019 Brazilian Grand Prix with Trackside Engineering Director, Andrew Shovlin. Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 United States Grand Prix Strategy Analysis

07.11.2019

Dive into the 2019 Japanese Grand Prix with Motorsport Strategy Director, James Vowles. Lewis Hamilton became the 2019 FIA Formula One™ World Drivers’ Champion after a P2 finish with Valtteri Bottas winning taking the chequered flag. Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 Mexican Grand Prix Strategy Analysis

30.10.2019

Dive into the 2019 Mexican Grand Prix with Technical Director, James Allison. Mercedes-AMG Petronas sealed the weekend with a win from Lewis Hamilton with Valtteri Bottas bringing home his W10 EQ Power+ in P4 respectively Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 Japanese Grand Prix Strategy Analysis

16.10.2019

Dive into the 2019 Japanese Grand Prix with Trackside Engineering Director, Andrew Shovlin. Mercedes-AMG Petronas became the 2019 FIA Formula One™ World Constructors’ Champions after Valtteri Bottas and Lewis Hamilton came home in P1 and P3 respectively. Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 Russian Grand Prix Strategy Analysis

02.10.2019

Dive into the 2019 Russian Grand Prix with Motorsport Strategy Director, James Vowels. Mercedes-AMG Petronas Motorsport took home their eighth 1-2 finish of the season.. Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 Singapore Grand Prix Strategy Analysis

25.09.2019

Dive into the 2019 Singapore Grand Prix with Trackside Engineering Director, Andrew Shovlin. Mercedes-AMG Petronas Motorsport took home P4 and P5 under the lights. Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 Italian Grand Prix Strategy Analysis

11.09.2019

Dive into the 2019 Italian Grand Prix with Motorsport Strategy Director, James Vowels. Mercedes-AMG Petronas Motorsport took home a double podium in Italy after a tough battle with the Ferraris.  Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 Belgian Grand Prix Strategy Analysis

04.09.2019

Dive into the 2019 Belgian Grand Prix with Trackside Engineering Director Andrew Shovlin. Mercedes-AMG Petronas Motorsport took home a double podium in Belgium, with both cars overtaking VET.  Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 Hungarian Grand Prix Strategy Analysis

07.08.2019

Dive into the 2019 Hungarian Grand Prix with Trackside Engineering Director Andrew Shovlin. Lewis took victory #8 from 12 races, with a tough strategy call delivering a stunning result in Budapest. Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 German Grand Prix Strategy Analysis

02.08.2019

Trackside Engineering Director Andrew Shovlin answers your questions from the Mercedes-Benz Großer Preis von Deutschland 2019 – can the team learn from a weekend to forget? Discover the team's #UnfairAdvantage.

2019 British Grand Prix Strategy Analysis

18.07.2019

Chief Strategist James Vowles answers your questions from the 2019 British Grand Prix – a very special race for the team, and of course home driver Lewis Hamilton! Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 Austrian Grand Prix Strategy Analysis

08.07.2019

Trackside Engineering Director Andrew Shovlin answers your questions from the 2019 Austrian Grand Prix, following a tricky weekend for the Silver Arrows. Did the heat really impact performance that much? Let's find out... Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 French Grand Prix Strategy Analysis

26.06.2019

This week, Trackside Engineering Director Andrew Shovlin takes the floor to answer your questions about the 2019 French Grand Prix. Discover more about how Pure Storage gives Mercedes-AMG Petronas Motorsport an #UnfairAdvantage in the Data Transformation Story.

2019 Canadian Grand Prix Strategy Analysis

12.06.2019

We have your 2019 Canadian Grand Prix questions, and Trackside Engineering Director Andrew Shovlin has the answers! Discover more about how Pure Storage uses data to give Mercedes-AMG Petronas Motorsport an #UnfairAdvantage.

2019 Monaco Grand Prix Strategy Analysis

30.05.2019

James Vowles, Motorsport Strategy Director, answers your questions from the 2019 Monaco Grand Prix! Why did Bottas stop twice? Why did Lewis stay out on the Medium tyres? Was double-stacking the stops critical for the result? Find out in our latest video! Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 Spanish Grand Prix Strategy 'Analysis'

15.05.2019

Welcome to our special #SpanishGP debrief... with a twist! Photographer extraordinaire Paul Ripke talks starts, strategy, charging, curry and the Champions League with Shov and Ron! Discover more about how Pure Storage supports Mercedes-AMG Petronas Motorsport during Grands Prix with our Data Transformation Story.

2019 Azerbaijan Grand Prix Strategy Analysis

01.05.2019

Dive back into the 2019 Azerbaijan Grand Prix with Strategy Director James Vowles, as the team takes its' fourth one-two of the season – an incredible result in a race fraught with tough strategy calls and strong competition. Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2019 Chinese Grand Prix Strategy Analysis

18.04.2019

Mercedes-AMG Petronas Motorsport's very own Andy Shovlin, Trackside Engineering Director, is here to answer your questions about #Race1000. Another 1-2 result for the Silver Arrows, but was it as easy as it looked? How about that magical 'double stack' in the pit lane? Let's find out...

2019 Bahrain Grand Prix Strategy Analysis

03.04.2019

What. A. Result! Join Technical Director James Allison as he breaks down the surprisingly dramatic Bahrain GP, including why the team opted for two stints on Soft tyres, what happened to Valtteri's pace and more. Want to learn more about Mercedes-AMG F1's #UnfairAdvantage?

2019 Australian Grand Prix Strategy Analysis

21.03.2019

2019 is here, the Australian Grand Prix is already behind us, and that means it's time for the first Pure Pit Wall debrief! Chief Strategist James Vowles is here to answer your questions about the weekend's race, including the thought process behind Lewis' strategy and what might have been in winner Valtteri Bottas' porridge... only the most important topics covered, of course! Discover the #UnfairAdvantage behind the team's partnership with Pure Storage.

2018 Abu Dhabi Grand Prix Strategy Analysis

29.11.2018

Technical Director James Allison covers the 2018 Abu Dhabi Grand Prix from just about every angle, including insight into the quick decision under VSC that helped Lewis win! Discover more about how Pure Storage supports Mercedes-AMG Petronas Motorsport during Grands Prix with our Data Transformation Story.

2018 Brazilian Grand Prix Strategy Analysis

21.11.2018

Chief Strategist James Vowles answers your questions from the 2018 Brazilian Grand Prix – what a result for the team! Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2018 Mexico Grand Prix Strategy Analysis

01.11.2018

Trackside Engineering Director Andrew Shovlin answers your questions from the 2018 Formula One Mexico Grand Prix! Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2018 United States Grand Prix Strategy Analysis

24.10.2018

It’s time for a #USGP #PaulPitWall debrief… with photographer Paul Ripke! James and Andrew take the floor to answer Paul’s hard-hitting questions like, “Is Toto the problem?”, and, “Should the team do the opposite to what James says?” You might not think it this time, but there’s an #UnfairAdvantage to be found…

2018 Japanese Grand Prix Strategy Analysis

11.10.2018

Chief Strategist James Vowles answers your questions about the 2018 Japanese Grand Prix - including why we pitted Valtteri first, whether rivals' pace was a concern, and all about that important tyre choice in Q3... Discover more about how Pure Storage supports Mercedes-AMG Petronas Motorsport during Grands Prix with our Data Transformation Story.

2018 Russian Grand Prix Strategy Analysis

02.10.2018

This week, Trackside Engineering Director Andrew Shovlin takes the floor to answer your questions about the 2018 Formula One Russian Grand Prix. Discover more about how Pure Storage gives Mercedes-AMG Petronas Motorsport an #UnfairAdvantage in the Data Transformation Story.

2018 Singapore Grand Prix Strategy Analysis

17.09.2018

Chief Strategist James Vowles answers your questions from the 2018 Formula One Singapore Grand Prix – including why Valtteri struggled to pass Hulkenberg, how the team would have reacted to a late Safety Car and more… Discover the #UnfairAdvantage.

2018 Italian Grand Prix Strategy Analysis

05.09.2018

Chief Strategist James Vowles answers your questions about the 2018 Italian Grand Prix – did Lewis get any damage on Lap 1? How did the team manage his strategy to challenge for the win? Was Valtteri struggling behind Verstappen? Discover more about how Pure Storage supports Mercedes-AMG Petronas Motorsport during Grands Prix with our Data Transformation Story.

2018 Belgian Grand Prix Strategy Analysis

29.08.2018

Trackside Engineering Director Andrew Shovlin answers your questions from the 2018 Formula One Belgian Grand Prix - including how much damage Bottas sustained on Lap 1, whether Lewis turned his engine down in pursuit of Vettel, and more! Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2018 Hungarian Grand Prix Strategy Analysis

30.07.2018

We have your questions, and Trackside Engineering Director Andrew Shovlin has the answers about the action-packed 2018 Hungarian Grand Prix, where Lewis Hamilton scored his sixth win at the historic Hungaroring circuit. Discover more about how Pure Storage uses data to give Mercedes-AMG Petronas Motorsport an #UnfairAdvantage.

2018 German Grand Prix Strategy Analysis

23.07.2018

Dive back into the 2018 German Grand Prix with Chief Strategist James Vowles, as the team takes its' second one-two of the season, fighting changeable conditions and tough strategy calls to deliver a stunning home result in Germany. Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2018 British Grand Prix Strategy Analysis

10.07.2018

Trackside Engineering Director Andrew Shovlin answers your questions about the 2018 British Grand Prix – from that opening lap incident to Valtteri's heroic defense of 1st place...   Discover more about how Pure Storage supports Mercedes-AMG Petronas Motorsport during Grands Prix with our Data Transformation Story.

2018 Austrian Grand Prix Strategy Analysis

03.07.2018

Technical Director James Allison answers your questions about the 2018 F1 Austrian Grand Prix - including why we didn't pit Lewis under the VSC and why teams were suffering tyre blistering in Spielberg... Discover more about how Pure Storage supports Mercedes-AMG Petronas Motorsport during Grands Prix with our Data Transformation Story.

2018 French Grand Prix Strategy Analysis

28.06.2018

Trackside Engineering Director Andrew Shovlin answers your questions about the 2018 Formula One French Grand Prix – from the damage Valtteri’s car sustained on lap one to how much of a threat Max Verstappen was to Lewis… Discover more about how Pure Storage uses data to give Mercedes-AMG Petronas Motorsport an #UnfairAdvantage.

2018 Canadian GP Strategy Analysis

14.06.2018

Chief Strategist James Vowles answers your questions about the 2018 Formula One Canadian Grand Prix – from Lewis’ early cooling issues, to how hard the drivers were able to push their engines and why we didn’t take many HyperSoft tyres to Montreal… Discover the team's #UnfairAdvantage in our Data Transformation Story.

2018 Monaco Grand Prix Strategy Analysis

06.06.2018

Trackside Engineering Director Andrew Shovlin answers your questions from the 2018 Formula One Monaco Grand Prix – including why Lewis stopped earlier than his rivals and the decisions behind which compound to run in the second stint. Discover the team's #UnfairAdvantage.

McMullan & Harris_Pure Storage Video

29.05.2018

Using data to make the world's fastest cars go even faster.

See Mercedes-AMG Petronas Motorsport's Head of IT Matt Harris talk with our Pure Storage CTO Alex McMullan about the details of our partnership and learn more with the full Data Transformation Story.

2018 Spanish Grand Prix Strategy Analysis

16.05.2018

Chief Strategist James Vowles answers your questions from the 2018 Formula One Spanish Grand Prix - including how tough it was to get Valtteri to the flag, why neither of our drivers pitted under the Virtual Safety Car and the reasons behind Pirelli's decision to alter the tread of the tyres for Barcelona... Discover how the team uses Big Data for a competitive edge in our  Data Transformation Story.

2018 Azerbaijan Grand Prix Strategy Analysis

02.05.2018

This week, Trackside Engineering Director Andrew Shovlin takes the floor to answer your questions about the 2018 Formula One Azerbaijan Grand Prix. Discover more about how Pure Storage gives Mercedes-AMG Petronas Motorsport an #UnfairAdvantage in the Data Transformation Story.

2018 Chinese Grand Prix Strategy Analysis

19.04.2018

Running through the major storylines from the 2018 Formula One Chinese Grand Prix. Talking tyres, undercuts, and tough strategy decisions…

2018 Bahrain Grand Prix Strategy Analysis

09.04.2018

Running through the major storylines from the 2018 Formula One Bahrain Grand Prix. Talking strategy decisions, radio communication and missed opportunities…

2018 Australian Grand Prix Strategy Analysis

28.03.2018

The one you've been waiting for... Debriefing the Australian GP. Talking delta times, VSC and learning from mistakes...

2017 Abu Dhabi Grand Prix Strategy Analysis

05.12.2017

What a way to end an awesome year of Formula One action! An incredible 1-2 finish at the Abu Dhabi Grand Prix saw the Silver Arrows sign off a spectacular F1 campaign in style!

2017 Brazilian Grand Prix Strategy Analysis

15.11.2017

Brazil never fails to entertain! But how did yet another Interlagos rollercoaster unfold behind-the-scenes? Only one way to find out... it's Pure Pit Wall debrief time!

2017 United States & Mexican Grands Prix Strategy Analysis

02.11.2017

Two weeks, two Formula One World Championship titles! And what better way to celebrate than with a double dose of Pure Pit Wall debrief action? Here's what went down in Austin and Mexico City...

2017 Malaysian & Japanese Grands Prix Strategy Analysis

11.10.2017

Time for a double whammy Pure Pit Wall race debrief as we reflect on both the 2017 Malaysian and Japanese Grands Prix.

2017 Singapore Grand Prix Strategy Analysis

21.09.2017

This week, we look at how the team approached the first wet weather night race in Formula One history at the Marina Bay Street Circuit, Singapore, including tyre choices and pit stop calls across three separate Safety Car periods.

2017 Italian Grand Prix Strategy Analysis

06.09.2017

This week we look at how the team approached a rare wet qualifying session, why the drivers started on the SuperSoft tyres and a surprising lack of Safety Car appearances at Monza...

2017 Hungarian Grand Prix Strategy Analysis

02.08.2017

Before the team signs out for the F1 summer break, there's just time to reflect on an eventful Hungarian GP. We examine how a radio failure may have impacted the race and hear how the team dealt with the much debated switchback between Valtteri Bottas and Lewis Hamilton.

2017 British Grand Prix Strategy Analysis

27.07.2017

A race debrief with a twist! This week, we not only explained the team's strategy at the Formula One British Grand Prix - we also answered YOUR questions about the race weekend in our first ever LIVE Pure Pit Wall race debrief! Here's what happened...

2017 Austrian Grand Prix Strategy Analysis

13.07.2017

How did the team deal with Lewis' five place grid penalty in Spielberg? And just how good was Valtteri's drive to his second F1 win? The Pure Pit Wall reveals all...

2017 Azerbaijan Grand Prix Strategy Analysis

28.06.2017

What. A. Race. The 2017 Azerbaijan Grand Prix had all the ingredients of an absolute classic: wheel to wheel racing, duels, safety cars and even a red flag but what did that all mean for the Team's strategy calls?

2017 Canadian Grand Prix Strategy Analysis

15.06.2017

The strategy calls that led to the team's first 1-2 of the year - and the decisive moments of an enthralling battle throughout the field...

2017 Monaco Grand Prix Strategy Analysis

31.05.2017

How did the Strategy Team make the most out of a tricky weekend at the Monaco GP?

2017 Spanish Grand Prix Strategy Analysis

17.05.2017

Find out how the Team's Strategists made the most of a Virtual Safety Car during the 2017 Spanish Grand Prix.

F1 Season 2017 - What Have We Learned So Far?

24.04.2017

3 down, 17 to go. The 2017 F1 season is underway and already there are some hot topics to discuss. Using the Pure Pit Wall, this week we're talking about tyre degradation, overtakes and key learnings from Australia, China and Bahrain.

2017 Australian Grand Prix Strategy Analysis

29.03.2017

Mercedes-AMG Petronas Motorsport Chief Strategist James Vowles picks out the crucial moments from the race in Melbourne and explains how events unfolded for Lewis Hamilton and Valtteri Bottas...

All-Flash Performance for a Competitive Edge

25.02.2017

Pure Storage provides a competitive edge to Mercedes-AMG Petronas Motorsport team by providing quick access to huge data sets for analysis to help drive performance on the track and at the factory.

Pure Storage Provides an #UnfairAdvantage for Mercedes-AMG Petronas Motorsport

24.02.2017

Pure Storage is giving the Mercedes-AMG Petronas Motorsport Formula One™ Team an unfair advantage by providing all-flash storage solutions that enable better split-second decisions.